OVERVIEW

Estate Jewelry and Loan, Inc. (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal, financial, and behavioral information. This Privacy Policy describes how information is collected, used, protected, and shared when you visit or make a purchase from https://www.estatejewelryloan.com (the “Site”).

1. INFORMATION WE COLLECT

When you visit or use our Site, we collect the following types of information to provide a secure, high-value luxury shopping and appraisal experience:

Personal Information You Provide We collect information you voluntarily submit, including when you:

• Contact us through forms, live chat, or email.
• Subscribe to our digital newsletter or SMS alerts.
• Create a customer account or Vault profile.
• Make a purchase, initiate a wire transfer, or submit a loan/appraisal inquiry.

High-Ticket & Compliance Information (KYC) Due to the high-value nature of bullion and estate transactions, and to comply with federal Anti-Money Laundering (AML) and local secondhand dealer laws, specific transactions may require us to collect:

• Government-issued identification (e.g., Driver’s License or Passport) via secure Identity Verification (IDV) portals.
• Taxpayer Identification Numbers or Social Security Numbers (strictly for IRS Form 8300 or Form 1099-B compliance).
• Bank account details for ACH, Wire Transfers, or digital payouts.

Automatically Collected Information & Tracking Matrix When you browse the Site, certain information is collected automatically to power our global syndication and retargeting engines:

• IP address, browser type, and device information.
• Pages viewed, time on site, and interaction with live-market pricing tools.
• Cookies and tracking data via integrated pixels.

2. HOW WE USE YOUR INFORMATION

We use the collected information to:

• Provide products, services, live-market bullion valuations, and customer support.
• Process secure high-ticket purchases and mitigate chargeback fraud.
• Respond to appraisal inquiries, loan requests, or scrap metal valuations.
• Comply with state and federal laws regarding the purchase and sale of precious metals and secondhand goods.
• Send order confirmations, shipping updates, and service communications.
• Send personalized marketing communications (only if opted-in).

3. SHARING YOUR INFORMATION

We do not sell or rent your personal information to data brokers. We share information strictly with trusted infrastructure partners:

• Ecommerce & Hosting: Our website operates on a private, dedicated Virtual Private Server (VPS) utilizing WordPress and WooCommerce.
• Payment & Fraud Processors: We utilize secure gateways (Stripe, ACH networks, crypto processors) and Identity Verification partners.
• Law Enforcement & Regulatory Compliance: As a licensed secondhand dealer, we report purchases to local law enforcement (LeadsOnline) and the IRS (Form 8300/1099-B) as required by law.

4. COOKIE DECLARATION & CONSENT (WPConsent Ultimate)

We utilize the WPConsent Ultimate framework to manage your privacy choices and ensure transparency.

Active Consent Management To protect your privacy, our platform employs an active consent engine. Non-essential tracking pixels (including Meta, TikTok, and Google Analytics) are blocked by default and will only activate once you have provided explicit consent via our on-site privacy banner. You may update your preferences or withdraw consent at any time by utilizing the “Privacy Settings” widget.

Current Cookie Inventory The following list is dynamically generated by our compliance scanner and categorizes cookies based on their function (Necessary, Functional, Statistics, and Marketing):

[wp_consent_cookie_declaration]

Third-Party Marketing Pixels We utilize tracking technology from Google Site Kit, Meta, TikTok, LinkedIn, and Pinterest to power our omnichannel marketing and retargeting efforts. Our self-hosted FluentCRM also utilizes functional cookies to manage customer profiles and email engagement. For more information on opting out of third-party advertising, please visit the Network Advertising Initiative.

5. DATA SECURITY

We implement enterprise-grade safeguards to protect your personal information, including active malware defense, encrypted SSL data transmission, and daily secure off-site backups.

6. YOUR RIGHTS AND CHOICES

You may request access to your personal data, request correction or deletion (subject to legal record-keeping requirements), or opt-out of marketing emails.

7. CONTACT US

If you have questions about this Privacy Policy or our data compliance practices, please contact our privacy compliance team:

Estate Jewelry and Loan, Inc.
2511-B Battleground Ave.
Greensboro, NC 27408
Email: privacy@estatejewelryloan.com
Phone: 336-840-6571