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OVERVIEW

Estate Jewelry and Loan, Inc. (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal, financial, and behavioral information. This Privacy Policy describes how information is collected, used, protected, and shared when you visit or make a purchase from https://www.estatejewelryloan.com (the “Site”).

1. INFORMATION WE COLLECT

When you visit or use our Site, we collect the following types of information to provide a secure, high-value luxury shopping and appraisal experience:

Personal Information You Provide We collect information you voluntarily submit, including when you:

• Contact us through forms, live chat, or email.
• Subscribe to our digital newsletter or SMS alerts.
• Create a customer account or Vault profile.
• Make a purchase, initiate a wire transfer, or submit a loan/appraisal inquiry.

This may include: Name, email address, phone number, shipping and billing address, and transaction history.

High-Ticket & Compliance Information (KYC) Due to the high-value nature of bullion and estate transactions, and to comply with federal Anti-Money Laundering (AML) and local secondhand dealer laws, specific transactions may require us to collect:

• Government-issued identification (e.g., Driver’s License or Passport) via secure Identity Verification (IDV) portals.
• Taxpayer Identification Numbers or Social Security Numbers (strictly for IRS Form 8300 or Form 1099-B compliance).
• Bank account details for ACH, Wire Transfers, or digital payouts.

Automatically Collected Information & Tracking Matrix When you browse the Site, certain information is collected automatically to power our global syndication and retargeting engines:

• IP address, browser type, and device information.
• Pages viewed, time on site, and interaction with live-market pricing tools.
• Cookies and tracking data via integrated pixels (see Section 4).

2. HOW WE USE YOUR INFORMATION

We use the collected information to:

• Provide products, services, live-market bullion valuations, and customer support.
• Process secure high-ticket purchases and mitigate chargeback fraud.
• Respond to appraisal inquiries, loan requests, or scrap metal valuations.
• Comply with state and federal laws regarding the purchase and sale of precious metals and secondhand goods.
• Send order confirmations, shipping updates, and service communications.
• Send personalized marketing communications (only if opted-in).

3. SHARING YOUR INFORMATION

We do not sell or rent your personal information to data brokers. We share information strictly with trusted infrastructure partners to operate our omnichannel business:

• Ecommerce & Hosting: Our website operates on a private, dedicated Virtual Private Server (VPS) utilizing WordPress and WooCommerce.
• Payment & Fraud Processors: We utilize secure gateways (such as Stripe, ACH networks, and designated crypto processors) and Identity Verification partners to underwrite transactions and prevent fraud.
• Global Marketplaces: If you purchase an item synced via our Global Estate Marketplace Sync (GEMS), basic fulfillment data may be routed through networks like Google Merchant Center, Meta, or eBay.
• Law Enforcement & Regulatory Compliance: As a licensed secondhand dealer, we are legally required to report purchases from the public to local law enforcement databases (such as LeadsOnline). We will also disclose information to the IRS (via Form 8300 or 1099-B) or other regulatory bodies if required by law.

4. COOKIES AND OMNICHANNEL TRACKING

Our Site utilizes an advanced tracking matrix to remember preferences, analyze traffic, and support our retargeting efforts. This includes:

• Google Analytics (GA4): To monitor site performance and user behavior.
• Advertising Pixels: We deploy tracking pixels from Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, and Bing. These pixels track high-intent shopping behavior to deliver relevant advertisements to you on other platforms.
• You can control, block, or delete cookies and tracking pixels through your individual web browser settings or by utilizing opt-out tools provided by the respective social media networks.

5. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) & MARKETING

We utilize a self-hosted, private CRM infrastructure (FluentCRM) to manage our customer communications. If you subscribe to our newsletter, we may send promotional emails about one-of-a-kind estate pieces, bullion market updates, and services. You can unsubscribe at any time using the link provided in any automated email.

6. DATA SECURITY

We implement enterprise-grade safeguards to protect your personal information, including active malware defense, encrypted SSL data transmission, and daily secure off-site backups. However, no internet transmission or storage system can be guaranteed 100% secure.

7. YOUR RIGHTS AND CHOICES

Depending on your jurisdiction, you may:

• Request access to your personal data.
• Request correction or deletion of your data (subject to our legal requirements to retain transaction records for law enforcement and IRS compliance).
• Opt-out of marketing emails. To make a request, contact us using the details below.

8. CHILDREN’S PRIVACY

Our Site, products, and investment services are strictly intended for adults. We do not knowingly collect personal information from individuals under the age of 18.

9. THIRD-PARTY LINKS

Our Site may contain links to third-party websites or API providers. We are not responsible for their individual privacy practices.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes to our operational practices, regulatory updates, or API modifications. Updates will be posted on this page with a revised effective date.

11. CONTACT US

If you have questions about this Privacy Policy, your personal information, or our data compliance practices, please contact our privacy compliance team:

Estate Jewelry and Loan, Inc.
2511-B Battleground Ave.
Greensboro, NC 27408
Email: privacy@estatejewelryloan.com
Phone: 336-840-6571